Marketing change in a fast changing world

By: yourtown 09 May yourtown, Blog
In our continuing series of profiling our leaders, meet Tracey Gillinder, Head of Marketing and Fundraising.


Tracey started at yourtown in 2013.  Going from strength-to-strength and leading the development and implementation of all brand management and fundraising growth strategies for the organisation, including: Corporate partnerships, community donor campaigns and yourtown luxury Art Unions.

Throughout her career, Tracey has worked with some of the world’s most enviable brands across the luxury goods, health care and entertainment sectors so has a great understanding of the unique challenges and dialogues of such organisations.

Her more than 20 years in marketing and communications includes roles at: Fairfax Media, Mercedes-Benz (Daimler Chrysler), BMW, MINI, Lamborghini and Cartier. Her memberships have included the Gold Coast Motors Events Co Marketing Communications Committee and Brisbane Lions AFL Marketing Communications Committee. She has also worked extensively in the NFP sector with the Uniting HealthCare/The Wesley Hospital and Research Institute and McDonalds Australia (Ronald McDonald House Charities).
I am a self-confessed social media junky; I have a significant digital and social media presence and understand the challenges of operating in a connected and fast changing world. I also have a 12 year old daughter who manages to remind me regularly that as an organisation for young people – we have to keep innovating through technologies to stay connected. - Tracey Gillinder
Tracey strives to align her strategic values and passion for delivering an exceptional customer experience to grow fundraising income for the organisation and continue to innovate in our service delivery for young people.
Having a young daughter, knowing what I know about the barriers young people face in reaching out for help keeps me motivated to apply fresh thinking to our organisational marketing and fundraising strategies. It’s so important that children and young people in Australia know they aren't alone. - Tracey Gillinder
Tracey is a valued and experienced member of our executive team with a passion for innovation. Her motivation never fails and she's working smart (and hard!) to ensure we connect more young people and supporters than ever before.

At yourtown, we are tackling the issues young people have. We continue to be part of the solution and provide services that young people can access to find jobs, learn skills and live safer, happier lives.

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