‘BoysTown’ becomes ‘yourtown’ - New name, same purpose, same passion

National charity BoysTown will change its name to ‘yourtown’ to better reflect the inclusive nature of its work.

BoysTown will become yourtown on Sunday, February 28, after years of planning.

yourtown CEO Tracy Adams said BoysTown had achieved much and helped many hundreds of thousands of young people since its inception in 1961.

“The decision to change wasn’t taken lightly,” Ms Adams said.

“BoysTown is proud of its legacy of helping some of those most disadvantaged in our community. Yet much has changed, from the types of services delivered to how we interact with those we’re helping. 

“That help comes in many forms, from our national 24/7 Kids Helpline counselling service for children and young people, to employment and training for young people, and refuges for victims of family violence or those experiencing homelessness. “

Ms Adams said after much and wide-ranging consultation across all stakeholders, it was decided the time was right to move to a new name that fully reflects BoysTown’s work and strong connection with the community.

“The change to yourtown better reflects what we do and the inclusive nature of our work,” she said.

“We’re here for every young person, from every street, suburb and town, and it’s the support of the community through our Art Unions, donors, advocates and business partners, that makes what we do possible.”

Ms Adams said yourtown will continue the organisation’s very practical and meaningful work with those who need it most. 

“Last year, we received more than 250,000 contacts from those reaching out to us for help,” she said.

“Our name may be new, but the spirit of a charity dedicated to tackling the issues that impact young people’s lives will most definitely remain.” 

-ENDS-

INTERVIEW/PHOTO OPPORTUNITIES  
•    Tracy Adams, yourtown CEO
•    Previous prize home winners
•    Young people helped through various BoysTown programs

Embargoed until 6am, Sunday, February 28